Loom & Thread Storefront

## Overview Loom & Thread is a sustainable textile brand that was losing mobile shoppers to a slow, plugin-heavy legacy store. ## Approach I rebuilt the storefront as a headless commerce experience: - Server-rendered product pages with incremental static regeneration - Optimistic cart updates so nothing ever feels like a page reload - Responsive image pipeline that shipped **65% fewer bytes** on mobile - Stripe checkout with saved addresses and guest flow ## Results | Metric | Before | After | | --- | --- | --- | | Lighthouse Performance | 42 | 98 | | Mobile conversion rate | 1.1% | 2.7% | | Average page load | 4.8s | 0.9s | The brand saw a **145% lift in mobile conversion** in the two months after launch.